Baron Marcel Bich raced for the America’s Cup four times in eleven years. His pursuit of yachting’s most prestigious trophy resulted in his becoming one of the most admired personalities in Cup history. His 1970 challenge was the first from outside the English-speaking world. He pioneered the concept of multiple challenges that altered and strengthened the America’s Cup for all time. When he raced his handsome 12-meter FRANCE I, II, and III off Newport, it was with a characteristic polished splendor. His vigorous participation in the races of 1970, 1974, 1977, and 1980 not only highlighted his spirit and determination, but immortalized him as a most worthy Cup contender.