Bruno Trouble contributed to the America's Cup as
a skipper and as the mastermind of the Louis Vuitton
Cup challenger selection series.
Bruno visited the New York Yacht Club when he was
seventeen while competing in a 505 World Championship
in Larchmont, New York. Standing in the model room
of the Yacht Club, he was so impressed by the atmosphere
and history of the America's Cup that he eventually
devoted a significant part of his life to the Cup.
As a Flying Dutchman and Soling champion, Bruno went
on to skipper two challenges for the America's Cup
led by Baron Marcel Bich. In 1976, Bruno was drafted
from the French Olympic sailing team to crew for Bich's
1977 bid for the Cup. He was promoted to skipper of
FRANCE 1 during the Challenger Series of 1977. He
returned in 1980 to skipper FRANCE III. In 1983, he
participated in challenge led by Yves Rousset-Rouard.
With a background in law and public relations, Bruno
recognized the opportunity to enhance the importance
of the challenger selection series of the Cup. In
1983, he worked to create the Louis Vuitton Cup series,
which continued until 2007, to select the Cup challenger.
As the America's Cup evolved from an amateur event
to a professional one during the 1980s, Bruno shepherded
this change by balancing the traditions of the Cup
and innovation in commercial sponsorship. He also
played a role in organizing the America's Cup Jubilee
in Cowes in 2001.
Bruno is the first "impresario" in the
Cup's history. He has been the head of press operations,
the coordinator for the challenger series, a liaison
between syndicates and sponsors, a face for the Cup
in Europe, and an agent of change while maintaining
the Cup's tradition.